BetterPoints was founded in 2010 to find ways of motivating greater numbers of people to adopt positive, healthy and sustainable behaviours.
So, we built a system of tools for designing and managing interventions that incentivise behaviour change and generate hard evidence.
Meet the team
Dan is an experienced social and technology entrepreneur and investor with a background in sustainability and environmental impact measurement. His main area of expertise is in motivational/reward programmes and behaviour change approaches.
Chief Operating Officer
Chris is a former senior executive of technology organisations in the USA, Asia-Pacific and UK. He also co-founded ‘Smartly Green Rewards’, the first ethical/sustainable reward programme in the UK.
Hannah is working towards her PhD in Machine Learning, incentives and behaviour change at University College London. Hannah holds a Psychology Masters from Edinburgh and has 20 years’ experience in business strategy and development, innovation, digital marketing and community engagement.