Our Behaviour Change Management System (BCMS) gives you the tools to deliver targeted interventions that evolve rapidly and deliver results quickly.
Develop new interventions or extend existing initiatives to incentivise new behaviours, encourage them to flourish and generate rich data to demonstrate success.
In 2017, BikeSmart encouraged local people to travel more by bicycle. 65% of those surveyed said it encouraged them to change their travel behaviour.
“I dropped a stone in weight and feel much fitter. BetterPoints provided encouragement to make the bike my primary means of transport for commuting.”
“Having BikeSmart has encouraged me to cycle more often when previously I would have taken the car or bus.”
“Thank you for getting me back on a bike after 20 years!”
Nearly 3,500 people took to cycling, walking or running in the Brum Breathes cleaner air programme and recorded more than 20,000 activities. If those activities replaced journeys in a medium-sized car, they saved more than 20 tonnes of CO2e.
After a winter programme, 55% of people surveyed said they had walked more as a result of using the BetterPoints app and 30% said they had cycled more.
15,000 people took part in Bella Mossa, a six-month incentivised sustainable transport programme and recorded over a million activities.
‘A lot of people are talking about this campaign and we are very satisfied with the level of engagement,’ says Giuseppe. Liguori, European Project Manager at our partner, SRM (Bologna’s local transport authority). ‘It is really a big success’.
Bologna’s Deputy Mayor, Irene Priolo, said:
'Bella Mossa 'has been one of the most effective tools to promote sustainable mobility in our city in an innovative, fun, and incentivizing way.
'Through Bella Mossa, the city of Bologna has been able to establish a very effective public-private partnership, involving public bodies, businesses and thousands of citizens in a great mobility game,’ she said.
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